HAEJUNG CHOI  

  • Based in New York. Works in leading concept-driven projects in typography, print, branding, photography, and web design for clients in culture, education, tech, beauty, and lifestyle.
  • Selected features in The Gradient by Walker Art Center, AIGA Eye on Design, and Medium.
  • Interested in words and tendencies.
  • Rhode Island School of Design, BFA, Graphic Design. Konkuk University, BFA, Industrial Design
  • Email
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Double Sans

I designed a typeface, Double Sans. It started from observing the characteristics of each letterforms that makes them distinctive from one another. The thought moved on to 'What if those characteristics could be doubled?' Hence, the Double Sans.