HAEJUNG CHOI  

  • Based in New York. Works in leading concept-driven projects in typography, print, branding, photography, and web design for clients in culture, education, tech, beauty, and lifestyle.
  • Selected features in The Gradient by Walker Art Center, AIGA Eye on Design, and Medium.
  • Interested in words and tendencies.
  • Rhode Island School of Design, BFA, Graphic Design. Konkuk University, BFA, Industrial Design
  • Email
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Bangkok Remade


Bangkok Remade engages with pragmatic landscape design ideas and tools to understand and reimagine the Chao Phraya River Delta and advance alternative futures for the capital city of Thailand.

Client: Harvard Graduate School of Design
Work Scope: Identity, Publication
2023

A Copy of A Copy


Exhibition
2019

Other Half Brewing


Beer label designs for Other Half Brewing Company, a local brewery based in New York.

Packaging
2018

Lucite Tokki, Not Yet 


Packaging
2019



Death of The Internet


Death of The Internet is a three-act play, a fiction and non-fiction that explores the human drama surrounding the Internet.
　　　1        The play ‘Over Logging’ takes place on the offline screen stage where the town has lost the internet. Performers wear a mash-up emoji mask. As the panic grows, the vulnerability is kept behind the masks.
　　　2        The journey to find the lost internet. A looped screensaver video starts from the reality scene into the glitched digital world. The record of the journey is stored in the abandoned digital format, a floppy disk, representing the past failures to connect.
　　　3        At the end of the journey is the portal which represents the new internet, a new connection. However it is a portal that cannot be entered. This is a representation of the longing and desire of individuals to connect. Where are we going? What are we looking for? Will we ever get there? This endless cycle for seeking resolution begins again.

Exhibition
2019

Shy Wave


Shy Wave is a music producer and film director based in Los Angeles, CA. Designed identity, album, and various merchandise for the artist.

Identity, Website, Packaging
2018—Present